The Business Basics:
It all started back in 2012 when Brianne started mixing formulas up in her kitchen at her Christchurch (New Zealand) home. Back then, plastic-free wasn't the huge concern that it is for many today. They donate 2% of sales to over 270 charities (so far) and even have a large family of adopted animals including Mary the Orangutan, Lili the slow loris, Langka the samatran tiger and Hector the green turtle.
The Product Promise:
Cruelty Free / Vegan, Plant based active ingredients / Powerful formula, Palm oil, Ammonia, Chloride, Paraben Free, Waste free, Plastic Free, Biodegradable Packaging, Female Owned, Made in New Zealand.