Keen to tame your mans mane? Whether you want to style, groom or shampoo the beard, stop the itch or reduce the beardruff, this deep cleansing beard shampoo is for your man. For him to feel the turbo-boost before he's had his morning coffee – or wheatgerm shot. Apply directly to a wet beard. Massage thoroughly. Rinse & repeat. Avoid contact with eyes. Benefits: - Three good oils, almond, olive, and grapeseed, keep his beard in top condition and do his skin a power of moisturising good. No frizzy beard, no dry skin. - Fresh zesty citrusy scents of geranium, lemongrass, and sweet orange make him smell as good as he looks.